Brokers don’t make money when their clients do. Brokers make money when their clients transact.
Because of this structure – where brokers get a commission every time the client buys or sells a financial product, but are NOT penalised for the losses incurred by the client, nor are they rewarded when their clients make a profit, it is common for brokers to encourage clients to buy and sell instead of staying put and holding on to good companies.
This brand actually did release this ad! It has two glaring mistakes. All creatives are supposed to go through at least two layers of sanity check. We are not counting, though.
