Bhura’s family went to see a girl for him. After tea, snacks and small talk in the drawing room were over, the girl’s father slowly brought up the main topic: “So, what work does your son do currently ?”
Bhura’s father adjusted his glasses, cleared his throat and started a full corporate-style presentation: “Look, our Bhura is currently the Founder and Managing Director of an agro-based Direct-to-Consumer start-up. We deal in the organic health and wellness sector.”
Hearing this, the girl’s father was already half impressed. “Wow ! So what exactly is your product ?”
Bhura’s father continued confidently: “Our main portfolio consists of high-protein roasted legumes and traditional caramelised sweets. We source raw materials directly from the wholesale supply chain, then dry-roast them in our own thermal processing unit. And the biggest highlight is that our packaging is 100% eco-friendly and bio-degradable !”
The girl’s family was amazed hearing all this. It sounded like a big multinational company ! The girl’s uncle couldn’t resist asking: “So where is your company’s main office ? And how many employees do you have ?”
Without getting nervous at all, Bhura’s father replied: “Look, this is the era of modern lean startups, so we avoid unnecessary expenses like shop rent and electricity bills. We have a mobile retail outlet, which shifts its location daily depending on traffic and public footfall. And the entire operation is handled by my son alone — he’s a solo-preneur !”
Now the girl’s father was completely confused. He felt this English was beyond his understanding. So he said: “I didn’t quite understand this marketing language. Could you explain in simple terms what exactly the boy does ?”
At that moment, the boy’s close friend sitting in the corner spoke softly: “Uncle, what he means is that our brother runs a roadside cart at the highway selling Peanuts, Roasted Chickpeas and Revdi ! He roasts chickpeas in sand in a pan and serves them to customers in folded newspaper packets.
